For conscious consumers
Spot and support brands doing better
If you’re here, you’re probably someone who chooses brands and products based on alignment with your values – looking after people, animals and our planet.
If you’re here, you’re someone who chooses brands and products that align with your values – looking after people, animals and our planet.
You’re exactly what the world needs right now
A sustainable business is one that invests in the future of our planet. But without customers, businesses can’t sustain themselves. People like you have the power to change the world. Your purchases and your voice can help make businesses operate more ethically and be more accountable.
But only if you have the right information.
And let’s be honest. It’s a minefield – navigating all those logos and claims. How do you know if companies are doing everything they say, when it comes to protecting our environment and climate?
The Climate Action Label makes it easy to spot those taking real, measurable actions to combat climate change – driving New Zealand’s journey to a low-carbon future.
What is the Climate Action Label?
The Climate Action Label makes it clear which brands are taking real action to measure, reduce and offset their carbon footprint. Our eagle-eyed carbon accountants independently confirm each organisations’ carbon measurement and carbon reduction claims. And because each label includes the year, you know those claims are up to date.
Avoiding greenwashing
red flag
If a claim seems too good to be true, it could be greenwashing. Look beyond vague or unsubstantiated marketing claims, for evidence, data, and third-party confirmation. This includes logos from independent experts – like the Climate Action Label – that confirm claims, and show it meets recognised environmental standards.
What the different Climate Action Labels mean
The Climate Action Label is a transparent method for businesses to communicate their footprint and emission reduction actions.
Carbon Measured
The business carbon footprint has been calculated in line with international greenhouse gas (GHG) reporting standards and an Emissions Reduction Plan is in place.
Carbon Reduced
The business has calculated its emissions, has an Emissions Reduction Plan in place, and has demonstrated year-on-year reductions in its emissions.
Net Carbon Zero
The business has calculated its emissions in line with international standards and has offset the emissions through carbon credits.
Progress
The most important step is the first one you take - deciding to take action. After that the Climate Action label helps business and consumers to progress by having a clear path for measuring emissions, creating a plan to reduce emissions, then taking action to reduce emissions.
Powered by Opportune
The Climate Action Label has been developed for Kiwi businesses by carbon footprinting experts Opportune.